AI systems are forming — and broadcasting — reputational judgments about licensed professionals without their knowledge. This paper documents how AI-mediated professional discovery operates across major platforms today, why licensed professionals face a structurally different challenge than product or consumer brands, and what the missing infrastructure looks like for professionals who want to remain visible and recommendable as AI systems become the new front door to professional services.
A professional with a weaker real-world track record but a stronger digital structure may become more visible inside AI-mediated discovery systems than a highly experienced professional whose expertise remains poorly represented online.
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